"March out boldly, seize the opportunities and meet the
challenges head on. Shirk not from putting your best foot
-- Aditya Vikram Birla (November 14, 1943 - October 1,
Long before HR became a buzzword, our Group's legendary
leader, the late Aditya Vikram Birla, zeroed in on the criticality
of talent to an organisation's success. He believed, "the
success or failure of an organisation depends on people
-- on human beings, on their talent, on their enterprise…"
So he began tracking and incubating talent. Moving them
across a swathe of stretch assignments, mentoring them through
the thick and thin of business performance. In doing so,
he developed leaders of the future.
The Aditya Birla Group Scholarship Programme, instituted
in 1999, is our way of pursuing his ideals and spawning
leaders with a passion to excel. We foster outstanding academic
excellence and humane leadership values, in partnership
with select institutions such as the IITs, BITS (Pilani),
IIMs, XLRI and law campuses.
The ABS programme is not just about academic excellence;
aspiring scholars are evaluated on holistic parameters that
take on board their extra-curricular activities, leadership
qualities, values, vision…their dreams.
The 500 Aditya Birla Scholars, incubated through this programme
so far, are doing us proud with their achievements.